In today's competitive e-commerce landscape, personalization isn't just a nice-to-have—it's a must. Imagine sending a unique, time-sensitive discount code to every new subscriber, loyal customer, or even those who've gone quiet on your list. Not only does this boost engagement, but it can skyrocket conversions by creating urgency and exclusivity.
That's where ActiveCampaign's powerful tagging system meets Coupon Carrier's automated code distribution. By leveraging tags, you can trigger seamless workflows that deliver one-of-a-kind coupons without manual intervention. In this deep-dive guide, we'll unpack the "tag, wait, and send" strategy and walk through three real-world use cases you can build today.
ActiveCampaign tags are like digital Post-it notes—they label contacts based on their actions, allowing you to automate with precision. When paired with Coupon Carrier, tags become the trigger for delivering unique, single-use codes.
This method is so powerful because it:
The following tutorial will walk you through the exact steps to configure this automation. For a general overview, you can also check our help article on Getting Started with ActiveCampaign.
First, log in to Coupon Carrier and create a new Code Email configuration. Connect your ActiveCampaign account and set the trigger to "Trigger when a tag is added to a contact." Enter the name of the tag you want to use (e.g., `add_welcome_code`).
Next, tell Coupon Carrier to save the code to a custom field in ActiveCampaign (e.g., `COUPON`).
In your ActiveCampaign account, create a new automation. At the point where you want to deliver an offer, add the following actions in this specific order:
In the ActiveCampaign email editor, insert the personalization tag for your custom field (e.g., `%COUPON%`) where you want the code to appear. When the email sends, ActiveCampaign will replace this tag with the unique code from the contact's profile.
Convert new subscribers into first-time customers by sending a unique, time-sensitive discount as soon as they sign up.
Pro Tip: Personalize the email copy for a better experience. A simple "Hey %FIRSTNAME%, here's your exclusive welcome code..." makes a huge difference.
Build loyalty and increase LTV by triggering a "thank you" discount after a customer makes a purchase in your e-commerce store. Use a tag like `add_thankyou_code` to kick off the automation.
Win back cold subscribers who haven't engaged in 90 days. Use a tag like `add_winback_offer` to send them a compelling, limited-time discount to remind them of your brand.
Tag-based coupon delivery with ActiveCampaign and Coupon Carrier isn't just efficient—it's a strategic edge that personalizes at scale, reduces abuse, and drives measurable results.
